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Inside the Box

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An office desk drawer of unused promotional items — pens, a stress ball and a dead power bank — left over from past corporate gifting campaigns.

7 Reasons Corporate Gifting Campaigns Fail at Scale

An office desk drawer of unused promotional items — pens, a stress ball and a dead power bank — left over from past corporate gifting campaigns.

7 Reasons Corporate Gifting Campaigns Fail at Scale

Almost no gifting program fails because the gift was bad. It fails because a campaign built for 40 people got rebuilt for 4,000 by systematizing everything except the judgment. Here are the seven p...