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Corporate Gifting ROI Calculator

Enter four numbers and this works out what a gifting program costs per person, how it compares to what you already spend winning a client, and how many clients it has to keep before it pays for itself.

Estimates are fine. Nothing is sent anywhere.

Your numbers

Clients, employees, or guests.
Landed cost — gift, box, decoration and shipping. One gift, one standard.
$
What one is worth over the whole relationship — gross margin, not revenue.
$
Roughly what you spend on sales and marketing to land one.
$

What it has to earn back

clients this has to keep before it pays for itself

What the program costs

Total cost of the program
Cost per person
What a client is worth, against what it costs to win one
The gift, as a share of that lifetime valuespent to protect it

How the numbers compare

Gift you send them
Cost to win them
What they’re worth

What a gift can’t do

A box does not fix a product problem, a support failure, or a price that stopped making sense. If a client is leaving for one of those reasons, nothing you send will hold them — go fix the actual thing. What gifting does is keep a good relationship from quietly going cold, which is how most of them actually end.

Those are your numbers. If you want the industry ones — what gifting actually costs as a share of marketing and HR budgets, with the Gartner, WorldatWork and Gallup data behind it — we wrote that up here.

Have a number and no idea what it actually buys? Tell us the figure and how many people — we’ll tell you honestly what we’d send for it, and if we think you should spend it somewhere else, we’ll say that too.

Get a real quote for this budget

Want the longer version — annual occasion map, cost breakdown and pricing tiers? Get the Corporate Gifting Budget Planner (free PDF)

A planning tool, not a forecast. We deliberately don’t estimate how many clients a gift saves — that isn’t knowable, and anyone who puts a number on it is selling you something. What this does is show you the bar the program has to clear, so you can decide for yourself whether it’s worth it. One gift, one standard, no minimums, every box photographed before it ships.