Things to Know

Terms to know:

Aluxe - a term referencing the four brands BirdieBox owns. Charlotte Lou, Hudson Cole, BBTEK, and OldTymes. These products typically have the best margins, but long delivery times due to having to source overseas. 

Digital Gift Suite: A short term shopify site that allows shoppers to choose their gift and personalization. These are typically open for a specific time frame and revolve around an event. 

Physical Gift Suite: A digital gift suite that has an on site component. Products and employees are sent to the event as an additional luxury experience. 

Portal: A shopify store that is open for an extended period of time. Typically does not revolve around a specific event. Clients may use for sales prospecting, information/data collection, or yearly employee appreciation gifts. 

Ecommerce Sites: the 6 sites that drive true revenue through BirdieBox. These include the four aluxe brand sites, shopbirdiebox, and the distributor portal. 

Customer Success: the team formerly known as “account managers.” This team manages all client communication from the point of sales, does order entry in odoo, and manages internal communication to ensure orders get out the door on time.  

Product Mix: the chosen products that will be included in a specific moment/gift set, including any packaging, branding, and letter content. 

Mockups: product images that have been professionally rendered with the client’s logo on personalization on the product

 

Platforms: 

Salesforce (sales and customer service team)

  • Used for data collection, contact and company information, opportunity and sales info. 
  • Pushes closed won orders into Odoo

Odoo (Customer Service, Warehouse, and Digital team)

  • Houses all information the warehouse needs to fulfill orders 
  • Customer Service team manually inputs information so the warehouse can read the order and fulfill 

Shopify (Digital Team) 

  • Used as a client facing shopping experience to help automate orders directly into odoo. 
  • Orders are fulfilled in Shopify and sent directly to Odoo for fulfillment 

 

Who’s Who?

Pat DePirro - CEO 

Merchandise: 

Maddie Cleary - merchandise buyer (domestic products)

Dave DeRosa - merchandise and vendor negotiations 

Lingling - global sourcing (all of our aluxe brands and packaging) 

Chrissy- CRO 

Randy Sparks - VP of Sales

Sales:

Juliette Zyzda (Chicago)

Maddie Douglas

Matt Zajic (Chicago)

Jill Turley - hybrid sales/CS

Customer Success:

Gabby Culver - Director of Customer Success

Mark Williams 

Diego Bolivar

Alex Rodriguez

Blanca Kellogg

Katie Czarny

Mike Hanlon

Marketing/Events

Brandon Tyler - Sales operations and Marketing 

Meredith Miller - Marketing

Jon Duhon - CIO Chief Information Officer

Backend Development (Odoo/Salesforce)

Usman - Senior Director 

Joey - odoo developpment 

Jacob - automation specialist 

Shopify

Haley - Director of Development and Ecommerce 

Olivia - Digital Gift Suite Coordinator 

Pranav - Shopify Developer 

Minnie Puente - COO

Warehouse:

Tyler Penn - Senior Director of Operations 

Raul - Receiving

Brian - production/kitting 

Paola - printing

Johanna - etching

Art:

Dayna - collecting client artwork, getting files from third-party for decorating, and sending mockups for approval to clients. 

Stacey Bel Bruno - VP of HR 

Joe Clemente - Head of Finance

Jocelyn Cohen - Finance