FOR IMMEDIATE RELEASE
BirdieBox Holdings Launches BBX Foundry
to Deliver Custom Fulfillment and 3PL Services
March 10, 2026 - Fort Worth, TX – BirdieBox Holdings Inc. announced today at the ASI Show Fort Worth the launch of BBX Foundry, a new fulfillment platform focused on third-party logistics and custom fulfillment services designed for brands, distributors, and enterprises that require flexible and affordable fulfillment solutions.
BBX Foundry combines scalable warehousing and fulfillment with high-touch customization and brand-forward presentation. The platform enables companies to deliver fully branded product experiences through kitting, personalization, and on-demand fulfillment programs.
Originally known for corporate gifting, BirdieBox built its operational capabilities around programs where presentation and personalization are essential. BBX Foundry expands those capabilities into a full-service fulfillment platform that supports branded company stores and comprehensive fulfillment programs for small and medium-sized businesses.
BirdieBox currently supports fulfillment operations for a range of fast-growing consumer brands, including City Bonfires and their product The Chair Blanket™, which was recently featured on Shark Tank. "BirdieBox has become a trusted partner in supporting our fulfillment operations,” shares City Bonfires CEO Chris McCasland. “Their ability to manage complex customization and high-volume kitting with precision makes our job easier. They are proactive, responsive, and solutions-driven - which is exactly what we wanted in a logistics partner." These partnerships reflect the growing demand from emerging brands for fulfillment partners that can support both operational scale and premium brand presentation.
“Our clients needed more than standard pick and pack logistics,” said Spring Hollis, CEO of BirdieBox. “They needed a partner that understands how fulfillment impacts brand experience. BBX Foundry was created to deliver that combination of operational rigor and brand-forward execution.”
BBX Foundry offers a full suite of services, including warehousing, inventory management, pick and pack fulfillment, product customization such as printing, embroidery, and etching, custom kitting, and premium branded packaging. The platform supports both B2B and B2C fulfillment, bulk shipments, and multi-location distribution.
A key differentiator of BBX Foundry is its ability to combine operational fulfillment with brand customization. Services include branded kitting and assembly, premium packaging such as soft-touch magnetic gift boxes, logo application, and personalized inserts, including custom notes and video messages embedded within shipped products. The platform also supports branded ordering portals and company stores that power employee programs, promotional campaigns, client gifting initiatives, and event kits.
BBX Foundry operates on a warehouse and fulfillment platform that provides real-time inventory visibility, order tracking, and scalable workflows for recurring programs through integration with online storefronts.
The service is designed for promotional product distributors, consumer brands, marketing agencies, HR teams, and enterprise organizations seeking a fulfillment partner that supports both operational efficiency and brand experience.
BirdieBox will introduce BBX Foundry and its fulfillment capabilities during the ASI Show Fort Worth. Attendees can visit the team at Booth #730 to learn more about custom fulfillment, branded company stores, and premium kitting programs.
For more information visit www.bbxfoundry.com.
Media inquiries: Rebecca Louzan | rebecca@birdiebox.com
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