Digital Stores & Gifting Experiences

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Published

December 19, 2018

01 | Intent

The LA Kings wanted to celebrate their season ticket members and thank them for their loyalty over the last few years. Between COVID-19 and revised hockey schedules, they were seeking a gifting moment that would allow the recipients to truly feel appreciated for sticking by them over the last few years.

02 | Message

The gift of choice was a key component of this experience. The message the Kings wanted to convey was to allow maximum flexibility in their gift while providing a quick and easy selection process.

03 | Wow-Factor

To really drive home how much the Kings appreciated their members, they wanted to ensure each gift was truly unique to each individual. BirdieBox custom built a shopping portal that allowed the recipient to customize their selection with the Kings logo, their initials, or a combination of both. This created a one-of-a-kind gifting moment for the recipient while providing the Kings with real-time redemption reporting on favorite gift sets.

Customized & Interactive

Our season ticket holders were floored when they saw their names on the custom boxes. It doesn't make up for a missed season, but showed our most loyal fans that we need them back in the seats.